About us
Our Purpose
At Victoria Hyde London (VHL), we focus on one simple question:
How can a woman’s life — and her “office” — fit into one handbag?
The role of handbags has changed dramatically in the digital age, in times of hybrid work, New Work, and work-life blending. A chic design alone simply isn’t enough anymore.
You work from anywhere, at any time — in a café, a co-working space, on the train, or between meetings and a power yoga class, before picking up your child from school or meeting friends for dinner. Modern women all over the world are constantly balancing their personal and professional lives. In fact, we’ve all become a bit of work-life blenders — and this trend will only grow stronger in the era of the Internet of Things.
That’s why we’ve created an entirely new category of handbags where design meets purpose and functionality: the NEW WORK BAGS.
With our NEW WORK BAGS, we provide stylish yet functional handbags that support you in this new way of working — so you can focus on what truly matters, both personally and professionally:
LOVE WHAT YOU DO!
OUR VALUES
Be you
independence
Independence is one of the highest values in life — for you and for our brand.
That’s why we give our all every day to maintain our financial independence by operating without external investors and by continuously developing our supply chain excellence through expanding our own production capacities and our in-house product design and innovation team.
But independence, to us, also means staying true to our principles — being authentic and ourselves, with all our strengths and weaknesses, and working on them every day. It’s how we keep evolving — as a brand, as a team, and as individuals.
Be confident
Work Life Quality
This is what drives us every day: to make a meaningful contribution to your quality of work and life. Because quality — in both work and life — also means confidence in everything you do.
As someone navigating the busy, often demanding new work environments of the digital age, you deserve business handbags and fashion accessories that support you and give you confidence in every situation.
Our NEW WORK BAGS — stylish yet functional business handbags — are our contribution to that goal. A loyal and reliable companion on your journey through life and career.
LOVE WHAT YOU DO!
be succesful
keep moving
“Keep moving” is one of the most important success factors — for your career as well as for our brand.
That’s why we continuously develop and reinvent fashion accessories and business handbags that provide solutions for the ever-changing demands of the new working world in the digital age.
our vision
Becoming the leading fashion accessories brand empowering New Workers and Work-Life-Blenders worldwide.
our mission
Developing, innovating, and providing every day’s fashion accessories at a fair price, sustainable as well as fashionable design and importantly, a functionality that meets users’ needs in the era of New Work and Work-Life-Blending.
The success story of Victoria Hyde London is also the story of its founder, Tian Yao — a determined entrepreneur who left her rural hometown in her early twenties to make her mark in the international business world.
Today, she looks back on over 20 years of experience in design, production, and the trade of fashion accessories for both women and men. Growing up in a small town far from the major cities of northern and eastern China, Tian was raised by two hard-working parents according to the Chinese belief that “women hold up half the sky” — meaning men and women are equal.
From an early age, she learned to manage her own life, education, and career independently, developing the core values that still define her professional identity today: reliability, independence, resilience, and the drive to always keep moving.
After finishing high school, Tian set her ultimate goal — complete independence through building an international business. Her first milestone came with a year abroad in Singapore, where she founded a small tutoring company to fund her master’s degree in International Management, which she completed in 2003 at the University of Sunderland (UK).
Soon after, she moved to London and founded her first company — which later evolved into the Buy Best Direct Group of Companies (BBD Group), employing over 200 people with its own design teams, offices, and production sites in the UK, Germany, Switzerland, the USA, China, Hong Kong, and Kenya.
By the time Tian founded Victoria Hyde London in 2014 as the fashion accessory brand of the BBD Group, she had already worked with some of the UK’s most influential fashion brands and retailers — including Marks & Spencer, Debenhams, NEXT, and Topshop.
At the same time, she was raising two children on her own and navigating the often unpredictable waters of international business — constantly shifting between personal, family, and professional life.
It was during this period that Tian realized traditional handbags were more of an obstacle than a support — they didn’t meet the real needs of women in modern professional life.
Experiencing firsthand, both in London and Hamburg (where she is now based), how digitalization and modern work culture were reshaping what functionality means in fashion, the idea for the NEW WORK BAGS was born.
VHL - Facts & Figures
